Patagonia has always aspired to do business in unconventional ways. As a certified “B Corporation” we strive for outcomes beyond just making a profit. Saving the planet and caring for people precedes profit at Patagonia; not the other way around. So when it comes to pay, we often find ourselves pushed to break from convention. We still use market pay data to guide the pay for most of our jobs. But we also believe there are times when we have to set market data aside and just do what is right for our people; and that is especially true for roles that earn the least. Join us for a conversation about our journey into moving our minimum pay at (and whenever possible above) the “Living Wage.”